I am User Experience Designer at JIO Platforms Ltd. Previously worked at TATA CLiQ and I completed my Bachelor of Design in Communication Design from the National Institute of Fashion Technology, Gandhinagar (Gujarat) with the Best Graduation Project award 2022 for project Delight UX and Best academic performance award 2022.
My designing journey has been a crazily interesting ride so far that now I live for this to optimise people's lives by creating delightful and disruptive experiences.
Making it simple, but disruptive!
I love to journal the most random, special and weird days from my life. You can check my instagram though :)
oh and I also Read, Write, Sketch, and Photograph!
and I also love keeping a journal whenever I am off work...
Work experience
JIO Platforms ltd.
Aug 22 - Present
Led an end to end forward/return order fulfilment flow for B2B and B2C Reliance businesses: With a reduction of 40% clicks from the current VMS. Time taken to fulfil returns, claims and refunds of an order is aimed to be reduced by 30%. Increased performance metrics and retention rate with 90% of positive responses from the real sellers post-user testing. To be used by over 20L merchants globally selling on at least 4 E-commerce channels. Launching the seller central platform with the fynd X JIO Integration. Reducing the overall days taken in seller onboarding cycle by 30%. Built a competitive seller facing product for the market which accelerates sellers growth and sales lifecycle for Jio mart and Ajio. New features: Smart recommendations, live analysis and multi-tenant switching exposure for a delightful seller experience. Collaborated on various design sprints and workshops with stakeholders to enhance project requirements and streamline design workflows. Spearheaded weekly design sabha and ‘AI for designers’ initiatives for the team.
Tata CliQ
Dec 21 - June 22
Built the overall interaction and landing page for the newly launched TataCliQ Palette-beauty which was made live for millions of users. Designed navigation concepts for the Palette’s feed and PLP. Designed the listing and social feed for the shopping experience on the beauty platform. Conducted user research across multiple projects to make the browsing and onboarding experience an easy task. Core member of the UX research lab and CliQ UX Ambassadors program which helped the multi-functional teams achieve excellent outcomes. Worked on the design system of Palette to standardise visual language. Led usability testing for seller portal onboarding, sign up and back office revamp.
Read my Course
Oct 20 - May 21
Revamped the website (ed-tech) with a new social platform and introduced multiple dashboards. Sole Designer in the team, handled all the product design requirements independently.
Schbang Digitals pvt. ltd.
July 21 - Aug 21
Created numerous creatives, visuals & brainstormed solutions to elevate brands presence in the market as a member of Integrated solutions team. Brands included: Apollo hospitals, Upstox & Asus.
Globizon
Oct 20 - Dec 20
Developed visual sets for the website & social media content for this Ed tech company that aids individuals in immigrating to Canada for education.